Review Plan Implement Track
The path to small business marketing success
 
 
About Us
Small Businesses Marketing Software Specialists
 
Marketing for Business Success's two directors, Susan Oakes and Bronwen Ryan and their passion for marketing led them to identify a gap in the market for  marketing software that would provide the tools, information and support for small businesses to excel at marketing. With the understanding and experience that marketing is essential to any business's success, in late 2004 they established Marketing for Business Success Pty Ltd, based in Sydney, Australia. After 18 months of research and development, they launched the first comprehensive marketing software system for small businesses – M4B Marketing Software. The software both practical and flexible was specifically designed to empower small businesses by increasing their marketing knowledge, skills and confidence to successfully market their own business.
 
 
Susan Oakes - Director
Susan Oakes knows how to get results in marketing, after more than 20 years experience working with some of the world's most successful consumer and pharmaceutical companies. Susan's experience in marketing means she knows how important every step of the marketing process is, and how effective marketing can make a big difference to the overall success and longevity of a business and brand.

Starting her career as a sales representative at Johnson & Johnson, Susan progressed to marketing positions within the company before working for Reckitt Benckiser, Thomas Cook and Pfizer, where as Marketing Director, she successfully established an entire new product category in its oral care division, providing a large incremental revenue stream for the company.

Susan holds a Bachelor of Commerce degree majoring in marketing from the University of New South Wales and is a member of the Australian Marketing Institute.
 
Bronwen Ryan - Director
With over 15 years experience in consumer and business marketing Bronwen Ryan knows what it takes for a business to use marketing successfully. Whether it is a large multi national corporation or your local small business, Bronwen has seen how professional marketing makes a difference to the bottom line of any business.

Bronwen has been responsible for the development and implementation of marketing plans for some of Australia's most successful brands in companies including Coca Cola Amatil, Thomas Cook and Revlon, as well as working for pharmaceuticals company Carter Products and publisher Butterworths Publishing.

Her most recent role was as Marketing Manager for Foreign Exchange and Consumer Travel for American Express where she was responsible for the successful marketing of products for Australia, New Zealand, Hong Kong and Singapore.

Bronwen also holds a Bachelor of Commerce degree majoring in marketing from the University of New South Wales.
 
 
 
 

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