Why aren't there sample marketing plans to follow?
No small business is the same. If you are a pharmacy located in a retirement area your marketing strategy and tactics are likely to be different to a pharmacy located in an area with young families. For this reason using a sample marketing plan to develop your own plan may not be the most effective option for your business.

To maximise your marketing spend and put in place a marketing plan that will get results it is important that you take the time to understand your market dynamics, analyse your competitors, review your business and really know your customers. A sample marketing plan can not do this for you. Also if you and your competitors use the same sample marketing plan it would make it very difficult for your business to gain a competitive edge.

Can M4B Marketing Software only be used by Australian businesses?
The M4B Marketing Software system is based on the marketing system successfully used by multi national companies and therefore can be used by any small business operating in countries such as the USA, Canada, New Zealand as well as Australia.

In the numerical tables the currency symbol used is dollars $.

What information does the user guide provide?
Unlike other software guides, M4B Marketing Software User Guide provides additional information, tips and further examples to assist you with all sections of the software as well as increase your marketing knowledge and skills.

Can I share a marketing plan's information with other members on the team?
Once you complete a marketing plan using M4B Marketing Software you can save it as PDF file and email to other members of your team. Each worksheet you complete as well as a summary of all worksheets you have completed in Step 1 or Step 2 can also be saved as PDFs.

Does the software provide a 12 month calendar summary of my marketing tactics?
M4B Marketing Software includes a 12 month activity calendar which provides a practical summary of when each of your marketing tactics is to be implemented during the year and the estimated cost of each tactic. A total marketing cost for each month is provided so that actual expenditure versus budget can be tracked on a regular basis using Step 4 of the software.

Does your software come with a guarantee or warranty?
M4B Marketing Software offers a 60 day warranty. If your copy of M4B Marketing Software is faulty we will replace it at no charge to you within a period of 60 days from the date of your original purchase.

Does your software provide technical support?
M4B Marketing Software provides FREE technical support via phone 1300 724226 or using our email service, enquiries@m4b.com.au.

Do you offer assistance writing or reviewing the actual plan?
Marketing for Business Success Pty Ltd does provide additional marketing consultancy & coaching services to assist you with your marketing plan and projects. Our marketing consultants have been involved with the successful development, implementation and tracking of marketing plans for all sizes and types of business and are ready to provide you with a free quote. Simply phone 1300 724 226 or email enquiries@m4b.com.au

Is your software designed for a product or service industry?
The software is not industry specific and works equally well whether you offer a product or service, or a combination of the two.

Is your software available in a MAC version?
M4B Marketing Software is currently not available in a MAC version and can only be used on PCs running Windows® 98, Windows 2000, Windows 2003, Windows Me or Windows XP.

Is it safe to purchase M4B Marketing Software online?
M4B Marketing Software uses Westpac Web Advantage (one of the largest banks in Australia) to provide a secure environment for the authorisation of credit card transactions over the internet.

Confidential information including client credit card details are encrypted the moment they are transmitted from the client's browser to the banking network using industry standard SSL 28-bit RC4 encryption technology. A client's credit card details are not stored anywhere on the internet and the only company who has access to this data is the merchant's bank. The bank also sends confirmation information via the same encryption technology back to the client's browser.