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| A Marketing System to Review, Develop, Implement and Track Your
Marketing Plans, Strategy and Projects |
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| M4B Marketing Software covers the 4 steps of the
marketing system and includes marketing worksheets and tools you can
choose from to tailor your marketing plans,
marketing strategy and projects to meet your individual needs. Key information
from one marketing plan or project can be automatically carried over to another
to save you time. |
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| Step 1. Market and Business Review |
| Using the worksheets in Step 1 of the marketing system you can gain an
understanding of :
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The dynamics of the market in which you compete
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Your current business situation and areas of future opportunity |
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Your competitors and how you can gain a competitive edge |
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Your existing, potential and most profitable customers |
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Your unique point of difference |
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Your business and market's strengths, weaknesses, opportunities and
threats |
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| Step 2. Marketing Action Plan |
Using the information from your Market and Business Review, Step 2 enables you
to develop a marketing
plan that will drive your business's performance. Step 2 enables you
to:
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Develop measurable sales and marketing objectives
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Generate a 12 month sales forecast |
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Develop your marketing budget |
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Choose the most effective marketing
strategy for your business |
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Choose from over 50 marketing tactics that will maximise your
marketing spend |
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Generate a marketing activity calendar which covers your 12 month
plan at a glance |
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| Step 3. Execution of Marketing Tactics |
Step 3 provides your business with comprehensive guidelines and the necessary
support tools to cost effectively implement marketing tactics which will
retain, expand and attract profitable customers.
Information and templates available in Step 3 include:
Promotions brief
Price discount model
Customer service letters
Customer service tracking form
Creative design brief
Trade show sales lead tracking form
Advertising brief
Competitor surveys
Customer surveys
Customer and employee referral tracking forms
Website development information
Simple project timelines
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| Step 4. Tracking and Evaluation
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| Step 4 enables you to track and analyse your sales and marketing performance on
a monthly, quarterly and annual basis. Key learnings from your evaluation can
be incorporated in your future marketing plans and projects to simplify the
process and improve your results.
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Plan 
