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The Issue - Starting a New Business
You've Been Gifted offers designer gift boxes which are chic, contemporary and
make the perfect gift for friends, employees, clients and relatives.
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| You've Been Gifted director, Heather Stone, used the M4B Marketing Software to
conduct a market and competitor review before launching the business. M4B
Marketing Software enabled her to budget the marketing side of the business
much more accurately and effectively. The software also enabled the business to
expand in their marketing approach.
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| "We were one dimensional in our thinking. M4B allowed us to look at marketing
as a very important area of our business. It opened up new horizons and
opportunities for reaching our market, which is valuable for any business,"
Heather says.
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Keeping on Track
You've Been Gifted has recently used M4B Marketing Software to complete their
first annual marketing plan. Information from the 'market and business review'
step of the software was used to set realistic objectives and choose marketing
tactics that took into consideration their business's budget and resources. |
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| "As we are a small business and none of us have a marketing background this
tool is like a sounding board for us. We have something to keep us in check and
make sure we are doing the right thing - it's almost like having your marketing
expert on hand," says Heather. |
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The Benefits of Using M4B Marketing Software
'This product is something every small business should have, even for people
with marketing experience. We are a small business and always watching our
money. The software helps us market effectively within our means and use the
appropriate processes to implement tactics that support our business
objectives," says Heather. "We are now confident with our marketing approach
and becoming quite experienced in small business marketing at the same time." |
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Business Success
"The profits we have made have enabled us to open another office in Melbourne
and increase our expenditure on marketing. To do this we continually use our
M4B Marketing Software to make sure we hit our right market," says Heather.
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