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The Issue - Expanding into New Markets
Work Conditioning Services Pty Ltd (WCS) is a health and fitness company that
specialises in corporate health training and development.
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M4B Marketing Software allowed Work Conditioning Services (WCS) to individually
break down the potential areas of opportunity for their business so they knew
specifically where to market. Company director, Belinda Hamilton, says M4B
Marketing Software gave her company the edge when entering the market.
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"It was so easy to conduct a competitive, potential target market, potential
sales and gross margin analysis. This allowed us to make formal decisions about
where the company could market the most effectively," says Belinda.
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Keeping on Track
WCS is continuing to use M4B Marketing Software to set realistic sales &
marketing objectives, strategies and tactics for the next financial year.
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"It gives us the ability to look into different markets and see if they are
viable prior to committing to anything. The software gives us a financial
structure for the next 12 months, with the opportunity to forecast using our
previous years' information," says Belinda.
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The Benefits of Using M4B Marketing Software
M4B Marketing Software has enabled WCS to research markets and analyse business
performance to help maximise their marketing potential and outcomes. It has
also given the company a greater understanding of the marketing process and the
tools to launch new services in a way that will reach their target market more
effectively.
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"M4B Marketing Software has taught me everything I need to know about marketing
in a simple and great way," says Belinda. "I can now easily run a project to
assess a potential market within 30 minutes. This means we can achieve maximum
exposure and reach the market that we KNOW requires our services," she says.
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